A Start-up’s Story
1. Expands your idea of value, what you believe in, what you’re trying to do in the world, and how you make others’ lives better. It says why you matter.
2. It humanises your product/service: How is your product being created? What is your office culture? It defines an aspect of your business that makes you unique and valuable to the world around you.
3. It establishes a common language within the organisation. It creates internal alignment about who you are across various ranks and roles