Combining the knowledge of their experts with customer feedback of sales teams and the plans of the marketing team created valuable content far greater than the sum of its parts.
Build a consistent visual identity across platforms
Outline a photography style, key photo characteristics, and image use on social media and your website. The visuals must be consistent, coherent, and speaking the same language.
Connect with a value through visual storytelling
Know what customers care about, and produce content with those values at the core.
Source good visuals
The right photo will engage your audience better than just any photo.