What's your story - Storytelling for start ups

Every start-up has a story to tell

Every start-up has a story to tell, something that will connect potential customers and investors to your brand. As an entrepreneur, your company’s story expresses your company’s core value.

A Start-up’s Story

1. Expands your idea of value, what you believe in, what you’re trying to do in the world, and how you make others’ lives better. It says why you matter.
2. It humanises your product/service: How is your product being created? What is your office culture? It defines an aspect of your business that makes you unique and valuable to the world around you.
3. It establishes a common language within the organisation. It creates internal alignment about who you are across various ranks and roles