A Guide To Investor Pitch Decks For Start-up Fundraising
The “pitch deck” is a crucial communication tool for start-ups. The Start-up pitch deck showcases the company’s products, technology, and team to the investors.
A strong, engaging investor pitch deck connects the numbers with a narrative – the why, how, when, where and the who of the start-up. It puts into context where the founders come from and where they are going.
Some Tips for Investor Pitch Decks for fundraising :
The Market :
• Defining the market which you are addressing is very important. Often start-ups make the mistake of defining a very large market because it shows big numbers. Investors want to know what is the market that you are addressing.
The Market Opportunity :
• Clearly indicate market opportunity. Why is this market interesting? What is happening, that will make it interesting? What are you doing that gives you the opportunity
Graphics and images :
• Show me don’t tell me – for certain information, such as comparison, growth and so on – infographics can tell a long explanation in one slide.
What’s your story :
• Investors want to know the startup’s story. Who are you? What’s the passion? What brings you here? What have you achieved?
What’s your ask :
• Entrepreneurs who don’t know their ask, demonstrate they have not come ready and have not researched their investors.